Author Life

How to get the most out of the London Book Fair?

It’s time to organise your stay at the LBF event! I can’t believe it’s in less than a few weeks. The London Book Fair is taking place from the 10th to the 12th April 2018 in Olympia London, near Hammersmith. As London is pretty huge, I recommend downloading the Citymapper app and type the postcode (W14 8UX) to know how you can get there by local transports. This app saved my life loads of time, super useful to dive into the city of London.

Anyway, I thought it was time to talk about this event because, you know, I’m going and you should too if you ever had the dream of publishing your book whether traditionally or self-publish.

What is the London Book Fair?

The London Book Fair is a bookish event mixing up publishers, agents and authors coming from everywhere in the world. It holds conferences around publishing, marketing, translations, book rights, future of books and self-publishing. I am mainly going to the self-publishing conferences, taking place in the Author Hub located in Olympia London’s first floor.

Is the London Book Fair free?

Depending on who’s going, I guess. When I was a student, I could get a free entry to the London Book Fair. The usual visitor ticket price for the London Book Fair is £45 for all 3-days when buying it online, and £55 when buying it at the door. But look out for discounts: I got a half-price ticket because I registered for a networking event.

How to get the most of the London Book Fair?

Having a schedule is the biggest advice I can possibly give you. The event is huge, and it will be hard to think clearly of what to do once on the spot. The LBF website releases the seminars and talks’ list a couple of months in advance, so you can easily have a look and see which ones catch your attention.

What to do at the London Book Fair (as an author)?

As an author, I will spend the entire London Book Fair at the Author Hub, located in Olympia London’s first floor. Well, almost. You’ll get the possibility to gather lots of information about self-publishing from IngramSparks and Amazon Kindle Direct Publishing.

Here is a selection of talks I’m going to attend:

Conference’s title What is it about? When?
Demystifying the book distribution In this session, you’ll learn the different distribution models available to authors and publishers as well as which models can reduce financial risks and set you up for success in the marketplace. They’ll discuss formats, pricing, discounts and returns as well as book information (metadata) and how it relates to the distribution of your book. 10th April at 9.45 am
Successful PR & Marketing It is more important than ever for authors to have the skills to promote themselves and their work. What are the principles of good PR and marketing, what opportunities are available and what can authors do to PR and market their books more effectively? How should authors be engaging with their fans and what are the ways to reach new readers? 10th April at 13.45 pm
Collaborative digital marketing Familiarity with email marketing, Facebook, Twitter, YouTube and LinkedIn etc, has spread widely among authors, as publishers pressure us to contribute, and the dreams of self-publishing success lure us to try our hands. But what more can we do, now that we are familiar with these tools? 11th April at 12.45 pm
YA Spotlight The panel will discuss if it’s essential for YA authors to test their work for feedback before publication, current trends, growth areas and if YA novels are written across genres wider than romance and fantasy. They will also look at the intersections between books and gaming, the benefits of reading and writing online, and the formats in which authors can publish their work. 11th April at 14.45 pm
Audiobooks Digital audiobooks is one of the biggest growth sectors within the publishing industry, with smartphones, tablets and Apps – and a multi-tasking culture – meaning more people than ever are engaging with this format. 11th April at 15.45 pm
Get a self-publishing 3.0 mindset New changes and technologies are coming that are about to disrupt author-publishing again, and once again in ways that are favourable to authors. With global expansion, translation tech and the blockchain, and other changes and trends, the future looks more promising than ever for indie authors. 12th April at 11.45 am

Are you going to the London Book Fair?
Do not hesitate to tweet me @vdvestelle

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