The client is an art-house cinema owner who was looking for a rebranding of their website. They wanted something fresh and modern, but still in phase with their audience. The initial intention was to give it a bit of a refresh. However, I took it one step further as to propose a new feature they hadn’t thought of.
I had a week to redesign Cinemax’s website and present the new layout and features. At the end of the five working days, I had:
I was the main UI designer on this project, communicating directly with the client.
One week
I studied the websites of at least five competitors to get a sense of what I should be aiming at, then created four mood boards (images, typographies and colour palettes). I presented the mood boards to the client, who picked one, and quickly sketched a style tile so he would have a sense of what their website could look like.
As we agreed on the style, I redesigned their homepage and created a guide after they validated it. With that style guide, everyone who worked on the site knew how to implement the typographies and colours throughout the website. I also added a set of icons, buttons and more.
Walking through the wireframes, I had another vision for their booking system and proposed a “like” feature. I learned to manage my expectations, as well as my client’s. In the end, I presented them with a newly redesigned homepage, booking system, movie page and subscription page, which I had iterated multiple times according to feedback.
UI Design isn’t simply about having a good-looking interface. Even though the client’s feedback is very important to the design process, here’s what I would do if I had more time:
Discover how I designed an app for self-published authors.